My Strategy Squad

People Centred Strategy

Strategising skills for small businesses and non-profits.

The human aspect of strategy goes well beyond the confines of the boardroom, slide decks, or strategic plans. Strategising is personal and difficult. It is context-specific and involves dealing with imperfect data and highly complex, unstructured situations that quickly render prescriptive toolkits and popular business books obsolete.
My Strategy Squad explores the human narratives surrounding getting strategy work done. We examine stories of struggle, success, and setbacks from the perspectives of people working in small businesses and nonprofits. We aim to help these audiences thrive by steering clear of “bad strategy,” “non-strategy,” and biased conceptualisations.
These pitfalls occur daily, but they remain elusive even in big firms. Good strategy doesn’t have to be perfect or win awards; it just needs to be effective enough. Non-strategy leads to significant business and non-market failures with far-reaching and painful consequences.
We coach people-centred strategy as practical skills through our podcast, Twitch streams, YouTube channel, and Substack. We explore the difficulties and provide guidance using scientific learning techniques, including learning through play.
We strive to help our squad develop a comprehensive understanding of all aspects of strategy, including non-market and social factors. We explore risk, uncertainty, behavioural economics, foresight, issues management, and stakeholder relations.
A unique yet accessible policy guides our approach—a Tetralogy of Strategy called the “4Cs Framework.” By thoroughly understanding strategy concepts and conduct within your context, we assist our squad (usually those responsible for all aspects of their organisational strategy) in building on their existing knowledge and quickly developing unique strategy compositions.
Along the way, we implement innovative methods to enhance strategy practice, provide engaging demonstrations of the human side of strategy in action, and offer in-depth materials to help squad members apply the 4Cs.
While this approach to acquiring strategy skills is fun, engaging, and free of fluff, it is also a full-time commitment for us. Fortunately, all of this is completely free of charge for our squad members and will always be so.